Award Date

12-1-2014

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Mehmet Erdem

Abstract

This study focuses on generational preferences in terms of guestroom technology. The hospitality technology industry has indicated guestroom technology as their highest priority in terms of hospitality technology investment. Previous studies have investigated in-room technology amenities and ranked them in order of importance and performance. However, it is uncertain which guestroom specific technologies should they invest in when it comes to different generations. Each generation is fundamentally different from the others because each generation was born in different eras with different societal changes. These generations have different values, ideas, needs, and communication skills. Hoteliers are investing time and money into technology but are they making the correct investments for their desired target markets? In order to shed light in this area of research, this paper presents a thorough review of the literature on guestroom technology studies and proposes research on guestroom technology’s importance and performance across generations.

Keywords

Consumers' preferences; Generations; Guest rooms; Hospitality industry; Hotels; Technology

Disciplines

Business Administration, Management, and Operations | Hospitality Administration and Management | Tourism and Travel