Award Date

5-1-2017

Degree Type

Dissertation

Degree Name

Doctor of Philosophy (PhD)

Department

Hospitality Management

First Committee Member

Yen-Soon Kim

Second Committee Member

Sarah Tanford

Third Committee Member

Carola Raab

Fourth Committee Member

Gillian Naylor

Number of Pages

136

Abstract

Many types of voluntary sustainable programs have been integrated into the hospitality industry standards and been examined to measure their effectiveness by research firms and institutions (Giebelhausen & Chun, 2016). However, there is a lack of research examining how the benefits received by participating in green meetings influence perceptions and behavioral intentions on environmentally sustainable meetings. Consequently, this research investigates how incentivizing tools such as incorporating sustainability reward points for choosing sustainable venues and participating in environmental programs can affect planners’ perceived value for money and site-selection intention. The results of the three-way repeated measure analysis of variance (ANOVA) did not find that sustainability reward programs are effective in planner’s site-selection intention and perceived value for money. However, venue location and overall costs were identified as influencing factors for planner’s behavioral intentions as well as their perceived value for money toward meeting venues. The study also provides significant insights on differences between three different types of planner (corporate, association, and government) in terms of their perception and behavioral intention.

Keywords

Meeting planner; Perceived value for money; Site-selection; Sustainability reward program

Disciplines

Marketing | Sustainability

Language

English

Available for download on Tuesday, May 15, 2018


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