Award Date

5-2017

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Bo Bernhard

Number of Pages

45

Abstract

This paper will explore the consumer base playing fantasy sports and comparing it with the consumer base that is currently betting on sports. According to the Fantasy Sport Trade Association, (FSTA), there are an estimated 41 million people that actively participate in fantasy sports in the United States of America and Canada (Dwyer, Achen & Lupninek, 2016). The FSTA also estimated that $1 billion was spend directly on fantasy products with an additional $4 billion spent on related services such as media (Dwyer, et al., 2016). If there is a link between playing fantasy sports and sports betting, then being able to reach those players and get them in the casino sports book is key to adding more bettors in the mix. No published research has specifically looked at establishing this link between playing fantasy sports and betting on sports. There have been several studies that have tried to link playing fantasy sports and gambling (Bernhard & Eade, 2005; Lee, Kwak, Lim, Pedersen, & Miloch, 2010; Moorman, 2008; Martin & Nelson, 2014).

Keywords

Sports betting; eSports; Betting crossover

Disciplines

Business | Gaming and Casino Operations Management | Hospitality Administration and Management

File Format

pdf

File Size

94 Kb

Degree Grantor

University of Nevada, Las Vegas

Language

English

Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

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