Award Date

8-2010

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Gail Sammons, Chair

Number of Pages

43

Abstract

Background Beds and breakfast are the small business component of the hotel industry. Like all types of small businesses, many fail due to poor planning or misguided management. As more new entrepreneurs enter the market due to the decline of the economy and the unreliability of corporate America, it is important to identify the proper components of a business plan for beds and breakfast and to outline a successful operations model. A study of business plan and bed and breakfast operation models is included here. Results Existing literature suggests several components of a successful business plan. These include a detailed business description, marketing plan, management model and financial projections. The literature suggests that a successful innkeeper will develop a strong and identifiable brand, focus on a memorable eating experience, execute a successful marketing plan, and enact easily understood rules of the house. A sample business plan for a bed and breakfast currently for sale in Savannah, Georgia is included in this document as a guide to potential innkeepers.

Keywords

Bed and breakfast accommodations; Business planning; New business enterprises; Small business

Disciplines

Hospitality Administration and Management

Language

English


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