Award Date

11-2008

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Kathleen Nelson, Chair

Number of Pages

43

Abstract

Based on reviewed results of visitor profile reports from Las Vegas Convention and Visitors Authority (LVCVA) and other related literature, this study concentrated on developing additional and helpful questions to measure Las Vegas business travelers’ leisure needs and their perceived image of LVCVA. These questions mainly covered the areas, which were not covered by LVCVA survey questionnaire. Both quantitative and qualitative methods were utilized to create these additional questions. Thirty seven leisure attributes were used to measure business travelers’ general travel experiences. Thirty eight leisure attributes were used to measure business travelers’ perceived overall image of Las Vegas. Three open-ended questions were added to measure the holistic image of Las Vegas.

Keywords

Business travel; Consumer profiling; Nevada – Las Vegas

Disciplines

Hospitality Administration and Management | Tourism and Travel

Language

English


Share

COinS