Award Date

12-2008

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Kurt Stahura, Chair

Number of Pages

45

Abstract

Adventure tourism is a growing market segment in the US; the decision to participate in adventurous activities and the selection of risky destinations while on vacation involves ones risk perception about the physical risks that can lead to fatal results from these activities. Existing literature suggest that risk perception is a determinate in choosing a leisure activity and destination while on vacation and that level of tolerance to uncertainty can determine travel behavior (Floyd & Gibson, 2004; Fuchs & Reichel, 2006; Hofstede, 2001; Iso- Ahola, 1980, 1982; Money & Crotts, 2003; Reisinger & Mavondo, 2005). People who have high tolerance to risk and uncertainty and are seeking high risk activities and destinations are defined in the literature as sensations seekers. Research shows that high risk athletes are sensation seekers that would take risks for the sake of novelty experience and that their risk perception of risky activities is different that of non-athletes (Straub, 1982; Woitas-Slubowska, 2006; Zuckerman, 2007). This research will look at high risk athletes risk perceptions of risky destinations and activities to determine the probability of them participating in adventure tourism.

Keywords

Adventure travel; Athletes – Travel; Risk perception; Risk-taking (Psychology); Tourism

Disciplines

Hospitality Administration and Management | Tourism and Travel

Language

English


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