Award Date

5-2009

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Anthony F. Lewis, Chair

Number of Pages

48

Abstract

Through the analysis of the available literature, this exploratory study focuses on the concepts of direct and indirect contribution of amenities to the financial results of Integrated Resorts. In addition, the paper reviews the retail definition of highest and best use and evaluates its possible applications to the hospitality industry. Even if limited in number, studies in the field show that, with the appropriate statistical models, it is possible to estimate the indirect financial contribution of specific amenities to the profitability of Integrated Resorts. Moreover, an unprofitable amenity can justify its presence in an Integrated Resort only by indirectly contributing to the overall profitability of the company. Therefore, this study questions the general assumption, which is not based on empirical evidence, that including certain services in an Integrated Resort indirectly and positively impacts the overall financial performance of a company. Finally, this paper calls for future research on the topic for possible application to executives, developers, investors and customers in the hospitality industry as well as other service industries, including the retail sector.

Keywords

Hospitality industry; Resorts; Space (Architecture); Stores; Retail – Economic aspects

Disciplines

Hospitality Administration and Management

Language

English


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