Award Date

Spring 2008

Degree Type

Professional Paper

Degree Name

Master of Hospitality Administration

Department

Hotel Administration

First Committee Member

Clark Kincaid

Number of Pages

26

Abstract

Many promotions at Cherokee Casino Resort are mass marketed and are not designed for a specific guest. Often guest are unaware of the promotions that are taking place while they are visiting the resort. The Floor staff is not making the effort to promote products that Cherokee Casino Resort invests in. Floor staff can increase the amount of participants with their day-to-day contact with the guest. The purpose of this paper is to create an outline, structure, and implementation timeline for an incentive program that can be effect in motivating the staff as well as increase revenue for the casino. Additionally, how these types of incentives could motivate the top to bottom performers.

Keywords

Casinos – Employees – Training of; Customer loyalty programs; Gambling on Indian reservations; Marketing; Special sales

Disciplines

Hospitality Administration and Management

Language

English


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