Award Date

5-2010

Degree Type

Professional Paper

Degree Name

Master of Hospitality Administration

Department

Hotel Administration

First Committee Member

Zheng Gu, Chair

Number of Pages

45

Abstract

Through the analysis of available literature, this exploratory study highlights the practice and effects of discounting room rates within the hospitality industry. This study discusses methods used for setting room rates, rate integrity and brand integrity. At its conclusion, this exploratory study suggests who should and who should not discount room rates and it conveys methods that can be used for discounting room rates without loss of a target market and/or without financial loss.

Keywords

Branding (Marketing); Hotel management; Hotels – Marketing; Hotels – Rates

Disciplines

Hospitality Administration and Management

Language

English


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