Award Date

5-2010

Degree Type

Professional Paper

Degree Name

Master of Hospitality Administration

Department

Hotel Administration

First Committee Member

Curtis Love, Chair

Number of Pages

45

Abstract

This study will establish a working guide on how to implement a strategic meeting management guide for meeting planners who are employed by small to mid-size companies. This comprehensive manual will detail processes of how to accurately measure meeting and travel spend, gain cross-company leverage and apply methods for making meetings purpose-driven. This study will incorporate best practices as established by industry standards which will be specifically tailored to meet the needs of planners in smaller firms. The desired outcome will be a solid and manageable guide that planners can use to secure their role as a strategic partner to the executive team and protect the company’s bottom line.

Keywords

Meeting planners; Meetings – Planning; Small business

Disciplines

Business Administration, Management, and Operations | Hospitality Administration and Management

Language

English


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