Master of Hospitality Administration
First Committee Member
Curtis Love, Chair
Number of Pages
This study will establish a working guide on how to implement a strategic meeting management guide for meeting planners who are employed by small to mid-size companies. This comprehensive manual will detail processes of how to accurately measure meeting and travel spend, gain cross-company leverage and apply methods for making meetings purpose-driven. This study will incorporate best practices as established by industry standards which will be specifically tailored to meet the needs of planners in smaller firms. The desired outcome will be a solid and manageable guide that planners can use to secure their role as a strategic partner to the executive team and protect the company’s bottom line.
Meeting planners; Meetings – Planning; Small business
Business Administration, Management, and Operations | Hospitality Administration and Management
Williams, Monique, "An Implementation guide for strategic meeting management programs in small to mid-size meeting firms" (2010). UNLV Theses, Dissertations, Professional Papers, and Capstones. 585.