Award Date

8-2008

Degree Type

Professional Paper

Degree Name

Master of Hospitality Administration

Department

Hotel Administration

First Committee Member

Seyhmus Baloglu, Chair

Number of Pages

53

Abstract

According to Jupiter Research, Online Travel is expected to reach $128 billion by the year 2011. It is estimated that sales of online packages will reach $7.6 billion by 2011; with one segment of this market, last minute travel, estimated to reach $1.8 billion during the same period. The growth potential of the last minute market segment is substantial, as the number of consumers who purchase travel online will grow from 34 million in 2005 to 55 million in 2011 (Cannizzaro, Carrol, Offutt, and Quinby, 2007).

Keywords

Airlines – Marketing; Airlines — Rates; Travel – Computer network resources; Travel agents – Computer network resources

Disciplines

Hospitality Administration and Management | Marketing | Tourism and Travel

Language

English


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