Master of Hospitality Administration
First Committee Member
Seyhmus Baloglu, Chair
Number of Pages
A study of pricing strategies implemented in food and beverage operations that are focused on beverage operations. This is conducted through literature review and then a real time study of operations for the Luxor Casino and Hotel. Data over a period of three months is then analyzed to ascertain practical and realistic pricing strategies facing Las Vegas in the current economy.
Beverage industry; Beverages – Prices; Hospitality industry; Hotel beverage managers; Pricing
Food and Beverage Management | Hospitality Administration and Management
Yedlin, Jeffrey M., "Beverage operations pricing strategies" (2008). UNLV Theses, Dissertations, Professional Papers, and Capstones. 587.