Award Date

8-2008

Degree Type

Professional Paper

Degree Name

Master of Hospitality Administration

Department

Hotel Administration

First Committee Member

Seyhmus Baloglu, Chair

Number of Pages

46

Abstract

A study of pricing strategies implemented in food and beverage operations that are focused on beverage operations. This is conducted through literature review and then a real time study of operations for the Luxor Casino and Hotel. Data over a period of three months is then analyzed to ascertain practical and realistic pricing strategies facing Las Vegas in the current economy.

Keywords

Beverage industry; Beverages – Prices; Hospitality industry; Hotel beverage managers; Pricing

Disciplines

Food and Beverage Management | Hospitality Administration and Management

Language

English


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