Award Date

11-2009

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Antony F. Lucas, Chair

Number of Pages

41

Abstract

This paper explored literature on gambling motivation of Western and Chinese casino players to find out the similarities and differences of their motivation factors. Study found that they are motivated in similar ways by the desire to win, social and early memories. However, the Chinese gamblers exhibit severer cognitive errors, stronger risk-taking tendency and higher level of stress and depression, which explained the common findings of literature that Chinese have higher gambling and problem gambling rates than other ethnic groups. The findings would benefit casino operators in making marketing strategy at the Chinese players as well as problem gambling treatment organizations in implementing customized treatment programs.

Keywords

Americans; Casinos; Chinese; Compulsive gambling – Treatment; Gamblers; Gambling – Psychological aspects

Disciplines

Gaming and Casino Operations Management | Hospitality Administration and Management | Psychology

File Format

pdf

Degree Grantor

University of Nevada, Las Vegas

Language

English

Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

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