Award Date

Spring 2007

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Mehmet Erdem, Chair

Number of Pages

48

Abstract

The primary goal of this paper is to further explore the applications of yield management in the spa industry and identify the techniques that are currently used by spa operators. The paper will also evaluate the most popular spa software systems utilized. Furthermore, the paper will investigate the existence of yield management features in the current spa software systems. In addition an effort will be carried out to examine the spa patrons’ perception on yield management strategies in the spa environment.

Keywords

Health resorts – Management; Revenue management;

Disciplines

Finance and Financial Management | Hospitality Administration and Management

Language

English


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