Award Date

Spring 2010

Degree Type

Professional Paper

Department

Hotel Administration

First Committee Member

Yen-Soon Kim, Chair

Number of Pages

31

Abstract

“Time-honored” catering enterprises in China are currently facing severe tests as well as a rare opportunity to grow in market competition. Among catering businesses and those in academic circles, the common concern is how to take opportunities and use them to grow quickly. This study will use the SWOT model to analyze the present situation of China’s time-honored catering enterprises and will examine catering management techniques to find the optimum operational mechanisms to assist them. This will promote survival and growth of time-honored catering enterprises and provide a theoretical basis for the Chinese government's relevant policy decisions. The purpose of this study is to provide China Time-Honored restaurants with a method to increase their competitiveness through the application of current hospitality industry standards of effective management and marketing methods.

Keywords

Caterers and catering – Management; Caterers and catering – Marketing; China; Market share

Disciplines

Business Administration, Management, and Operations | Food and Beverage Management | Hospitality Administration and Management

Language

English

Comments

Incomplete paper data.


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