Award Date

Fall 2007

Degree Type

Professional Paper

Department

Hotel Administration

Number of Pages

54

Abstract

An exploration of a new theory of hotel room valuation and pricing called “Variable Check-In Time”. The theory holds that hotels could increase room revenue by instituting multiple daily check-in times, rather than the typical, universal 3:00 p.m. to 12:00 p.m. room-day. In doing so, hotels could accommodate guests for more hours per day, thus raising the room night’s salable value. The paper presents the concept of the room-hour and of room-hour utility, making a quantitative case for increased room revenue on utility-maximization grounds. A model for the optimization of room-hour utility is presented, as well as a demonstration of that model – using historic check-in time data from a large Las Vegas strip hotel.

Keywords

Hotel management; Hotels – Rates; Pricing

Disciplines

Hospitality Administration and Management

Language

English

Comments

Incomplete paper data.


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