Award Date

12-2007

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Karl Mayer, Chair

Number of Pages

45

Abstract

This study examines the environmental content of hotel properties websites. The central question of this study is whether Las Vegas Strip properties have gone green, or plan to go green. Thus, the purpose of this paper is to examine the frequency of the environmental content of twenty-three Las Vegas Strip hotels’ websites as well as five upcoming hotel projects and one hotel expansion project on the Strip. The twenty-eight hotels are all located along Las Vegas Boulevard, also known as the Strip. All properties examined have over two thousand rooms each. The goal is to determine how prevalent and important the environment is to these Strip properties and if the verbiage on their websites matches their actions. Each hotel’s website will be thoroughly examined to determine what they have posted as far as their current and future environmental plans and policies with respect to the following four areas: management support and concerns for the environment; environmental planning; environmental leadership qualities internally and externally; and validation or certification of environmental programs (Jose et al 2007). If there are no results from the website search, the corporation’s annual reports will be examined for such content. The next step after that is to conduct interviews with employees, managers, and executives of the hotels.

Keywords

Green marketing; Hotels – Energy consumption; Hotels – Environmental aspects; Nevada – Las Vegas; Resorts – Environmental aspects; Sustainability

Disciplines

Gaming and Casino Operations Management | Hospitality Administration and Management | Sustainability

Language

English


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