Award Date

11-2005

Degree Type

Professional Paper

Department

Hotel Administration

First Committee Member

Gail Sammons, Chair

Number of Pages

45

Abstract

Casinos usually hire junket representatives and casino hosts to act as a liaison between casino marketing departments and proven high-end guests. Junket representatives are usually independent agents who bring players into a particular casino; in return, they are compensated with commission by that casino. If these players do not spend enough time and money in playing, the casino simply loses interest in that representative. Casino hosts are in-house marketing employees who are fully responsible for retaining the existing good patrons and to bring in potential new guests (Makens & Bowen, 1994).

Keywords

Casinos – Employees; Customer loyalty; Customer services; Gamblers; Marketing

Disciplines

Gaming and Casino Operations Management | Hospitality Administration and Management

File Format

pdf

Degree Grantor

University of Nevada, Las Vegas

Language

English

Comments

Incomplete paper data.

Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

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