Award Date

Fall 2007

Degree Type

Professional Paper

Department

Hotel Administration

First Committee Member

Kathy LaTour, Chair

Number of Pages

23

Abstract

The purpose of this paper was to develop a managerial plan to guide the planning process for charity events. A guideline was developed, tested and refined based on a case study of the Prostate Cancer Foundation charity held in October, 2007 at Wynn Las Vegas. A strategy arose from an adaptation of the standard business plans outlined by the Small Business Administration. The resulting business plan, detailed event checklist and timeline will be a guiding tool when planning other charity events.

Keywords

Business planning; Charities; Medical; Charity organization; Special events – Planning;

Disciplines

Business Administration, Management, and Operations | Entrepreneurial and Small Business Operations | Hospitality Administration and Management

Language

English

Comments

Incomplete paper data.