Award Date

4-2009

Degree Type

Professional Paper

Degree Name

Master of Hospitality Administration

Department

Hotel Administration

First Committee Member

Curtis Love, Chair

Number of Pages

26

Abstract

Many companies unrelated or semi-related to travel and tourism have found their niche within the hospitality and tourism industry. Companies who primarily focus on fashion, retail, weddings, outdoor adventure, real estate, sports and entertainment have successfully negotiated space to promote their products and services to hospitality and tourism clientele. This can be seen at the many resorts and casinos that have retail shops in their facilities as well as golf courses, restaurants and clubs that market directly to and make their profits from hospitality patrons. This complimentary mix makes up the diverse experience travelers encounter. To narrow the focus of the study it seeks to identify specific marketing and sales opportunities within travel and tourism. The results of the study will identify ways that a company can market their goods and services within the hospitality industry.

Keywords

Advertising; Hospitality industry; Market segmentation; Target marketing; Tourism; Travel

Disciplines

Entrepreneurial and Small Business Operations | Hospitality Administration and Management | Marketing | Sales and Merchandising | Tourism and Travel

Language

English

Comments

Best copy available.