Award Date

5-2009

Degree Type

Professional Paper

Degree Name

Master of Hospitality Administration

Department

Hotel Administration

Number of Pages

35

Abstract

The purpose of this research is to examine whether a hotel’s greening efforts are a reason why everyday guests or hospitality professionals choose a hotel. Do meeting planners and business travelers expect certain things while staying at a hotel? Do the personal greening activities of a guest affect their hotel stay? This will also include the housekeeping needs of the guests and why they choose the hotel. The objective of the research will be to discover whether there is guest data to support the need for hotels to become green establishments.

Keywords

Customer services; Green marketing; Hospitality industry – Environmental aspects

Disciplines

Hospitality Administration and Management | Sustainability

Language

English

Comments

Incomplete paper data.


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