Award Date

8-2009

Degree Type

Professional Paper

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Kathy Nelson, Chair

Number of Pages

28

Abstract

This professional paper focuses on case studies from three Chinese companies’ exhibition experiences. This paper will use the case studies to investigate clients’ perspectives on the planning deficiencies of Chinese exhibition companies or professional associations. Finally, this paper will propose a relatively executable guide that includes an advanced U.S. planning process for Chinese exhibition companies.

Keywords

China; Exhibitions – Planning; Meetings – Planning; Special events – Planning; Special events industry

Disciplines

Hospitality Administration and Management | International Business | Marketing

Language

English


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