Master of Hospitality Administration
Number of Pages
The purpose of this paper is to display the feasibility of the U.S. online catering business model applied in China’s market. First, this paper will investigate the Chinese catering dining reservation market, examine the Chinese consumer’s behavior, and analyze the business models of U.S. online catering companies. Second, this paper will study the current Chinese online group purchasing market and Chinese online catering Web sites. According to this information, this paper will find how to apply the well-developed U.S. online business model to the immature Chinese online catering market.
Business planning; Caterers and catering; Caterers and catering – Computer network resources; China
Food and Beverage Management | Hospitality Administration and Management
Fei, Ben, "Study of China’s online catering market under the booming of online group purchasing" (2010). UNLV Theses, Dissertations, Professional Papers, and Capstones. 648.