Award Date

Fall 2010

Degree Type

Professional Paper

Degree Name

Master of Hospitality Administration

Number of Pages

44

Abstract

The purpose of this paper is to display the feasibility of the U.S. online catering business model applied in China’s market. First, this paper will investigate the Chinese catering dining reservation market, examine the Chinese consumer’s behavior, and analyze the business models of U.S. online catering companies. Second, this paper will study the current Chinese online group purchasing market and Chinese online catering Web sites. According to this information, this paper will find how to apply the well-developed U.S. online business model to the immature Chinese online catering market.

Keywords

Business planning; Caterers and catering; Caterers and catering – Computer network resources; China

Disciplines

Food and Beverage Management | Hospitality Administration and Management

Language

English

Comments

Incomplete paper data.


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