Master of Hospitality Administration
First Committee Member
Billy Bai, Chair
Number of Pages
This paper provides Elements Food Group with a detailed strategic marketing plan that will assist in increasing revenues and solidify the “Elements” brand within the greater Los Angeles area. Through extensive research into the local history of the Pasadena Playhouse District, the financial history of the Pasadena Playhouse building, and the past failures of the restaurant space attached to the playhouse a marketing plan was developed that provides a thorough analysis and understanding of how Elements Kitchen can increase revenues. Building a strong online marketing brand through multiple outlets paired with a guerilla- style marketing to the surrounding community will assist in the success of the establishment.
California – Pasadena; Restaurants – Marketing
Advertising and Promotion Management | Food and Beverage Management | Hospitality Administration and Management | Marketing
Murillo, Lacey, "Elements food group marketing plan" (2010). UNLV Theses, Dissertations, Professional Papers, and Capstones. 656.