Award Date

12-2010

Degree Type

Thesis

Degree Name

Master of Arts in Journalism and Media Studies

Department

Journalism and Media Studies

First Committee Member

Lawrence J. Mullen, Chair

Second Committee Member

Anthony J. Ferri

Third Committee Member

Daniel A. Stout

Fourth Committee Member

Patrick Sean Clark

Number of Pages

240

Abstract

This thesis examines the current media environment through the use of adaptation theory, political economy theory, and media ecology theory. More specifically, this thesis is an autoethnography of this author‟s attempts to release content into the mass-media.

This thesis expects to find that in the current conglomerate controlled media environment content that has multi-media potential is preferred. Vertical integration is the standard in these massive media corporations. Consequently, the adaptation of content into multiple media is no longer an afterthought to creation, it is forethought.

Keywords

Adaptation studies; Autoethnography; Mass Media; Media ecology; Multimedia communications; Political economy of media; Press releases; Publishing

Disciplines

Arts and Humanities | Communication Technology and New Media | Mass Communication | Political Economy

Language

English