Award Date

12-2010

Degree Type

Thesis

Degree Name

Master of Science in Hotel Administration

Department

Hotel Administration

First Committee Member

Ashok Singh, Chair

Second Committee Member

Bo Bernhard

Third Committee Member

William Werner

Graduate Faculty Representative

Rohan Dalpatadu

Number of Pages

64

Abstract

The purpose of this study was to examine the further revenue growth potential for Kangwon Land casino in the context of visitor's spending trend. Using table games drop as an indicator of overall gaming demand, a time series regression with dummy variables was utilized to develop a forecast model for table games drop. Then, the predicted data was divided by the number of visitors in an effort to control for the visitor effect. Table games drop data was collected from Kangwon Land casino reflecting the period from November 2000 to May 2008. The Number of visitor data was also collected from Kangwon Land from November 2000 to September 2010. The findings revealed that Kangwon Land casino has experienced a decrease in customer's expense since June 2006. The findings of this study imply the potential leveling of gaming demand as a result of decreased visitor's spending. With the findings of the current work, this study would help Kangwon Land in their response to secure further business sustainability.

Keywords

Business forecasting; Casinos; Casinos – Management; Corporations—Growth; Gambling; Gaming; Kangwon Land Casino; Korea; Operation

Disciplines

Gaming and Casino Operations Management | Hospitality Administration and Management

Language

English


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