June 18, 2013

The study presented below compared business students’ perceptions of “cause marketing” by corporations, with that of students in other disciplines.

Subscribe to RSS Feed (Opens in New Window)

Schedule
2013
Tuesday, June 18th
11:00 AM

Gen Y-ers as Consumers of Good Causes: Examing Student Attitudes, Beliefs, and Behaviors on Cause Marketing

Annie Paul, University of Utah

UNLV Student Union

11:00 AM - 12:00 PM