June 18, 2013

The study presented below compared business students’ perceptions of “cause marketing” by corporations, with that of students in other disciplines.


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Tuesday, June 18th
11:00 AM

Gen Y-ers as Consumers of Good Causes: Examing Student Attitudes, Beliefs, and Behaviors on Cause Marketing

Annie Paul, University of Utah

UNLV Student Union

11:00 AM - 12:00 PM