June 18, 2013
Location
UNLV Student Union
Start Date
18-6-2013 11:00 AM
End Date
18-6-2013 12:00 PM
Description
- CSR is how companies self-regulate and take accountability for their social and environmental impacts on their communities.
- CM is how companies promote their socially responsible acts.
- IF CM's objectives are good, does it mean Gen Y-ers view it positively?
Keywords
Generation Y; Social marketing; Social responsibility of business
Disciplines
Business Law, Public Responsibility, and Ethics | Marketing | Natural Resources and Conservation
Language
English
Included in
Business Law, Public Responsibility, and Ethics Commons, Marketing Commons, Natural Resources and Conservation Commons
Jun 18th, 11:00 AM
Jun 18th, 12:00 PM
Gen Y-ers as Consumers of Good Causes: Examing Student Attitudes, Beliefs, and Behaviors on Cause Marketing
UNLV Student Union
- CSR is how companies self-regulate and take accountability for their social and environmental impacts on their communities.
- CM is how companies promote their socially responsible acts.
- IF CM's objectives are good, does it mean Gen Y-ers view it positively?
Comments
File: 32 PowerPoint slides