Center for Academic Enrichment and Outreach
University of Nevada, Las Vegas; Center for Academic Enrichment and Outreach
Las Vegas (Nev.)
This research paper is about elucidating the current business model of the music industry and how artists or musicians can use it to their advantage through social media, specifically Instagram. Through paid and organic advertising, artists, producers and musicians can create successful music business startups and add an additional source of income to their lives. This paper dives deep into real, tangible goals while expanding the philosophy of the aspiring creative entrepreneur by giving them a road map to creating a successful creative brand through the lens of social media.
Music business; Instagram; Social media; Marketing; Artists; Music business startups; Brand development; Paid and organic social media marketing
Music | Social Media
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
How Musical Artists Can Use Social Media for Successful Careers.
Available at: https://digitalscholarship.unlv.edu/aanapisi_posters/50