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Description

The video gaming industry has become an innovative aspect in the advancement of technology and the entertainment industry, providing the audiences with an immersive and interactive entertainment experience. Video games are becoming one of the most popular recreational activities in the United States, among a diverse population spanning every age, gender, and ethnicity. Games have evolved over the past five decades, from single standalone games into collaborative and competitive multiplayer games (Banyai et al., 2018). However, games have become much more than a hobby, it has flourished into a professional competitive gaming industry called Esports. Millennial and Gen Z have overtaken Baby Boomers as the largest generation in America, becoming the primary consumer in the 21st century with an extensive influence of how corporations sell their products. Growing up in a rapidly advancing technological society, millennial and Gen Z have grown an affinity toward technology, social media, and digital entertainment. Currently there has been a decline of physical attendance among young audiences in spaces such as malls, casinos, and hotels. What sort of amenities these spaces can incorporate to attract younger audiences? This question is especially important to Las Vegas since it is considered to be the Entertainment Capital of the World with its large variety of entertainment facilities. Video games are becoming one of the most popular recreational activities in the United States, among a diverse population spanning every age, gender, and ethnicity. The goal of this project is to develop conceptual designs of Esports implementations into existing archetypes that can capitalize on Esports' lucrative business investment in the entertainment industry.

Publisher Location

Las Vegas (Nev.)

Publication Date

5-15-2021

Publisher

University of Nevada, Las Vegas

Language

English

Keywords

Esports; Video Games; Esports Arena; Malls; Hotels; University; Architecture Hospitality

Disciplines

Interior Architecture

File Format

pdf

File Size

51100 KB

Rights

IN COPYRIGHT. For more information about this rights statement, please visit http://rightsstatements.org/vocab/InC/1.0/

Esports Entertainment of the Future: Esports Integration with Different Archetypes


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