Design Pedagogy in Symbology: Denotative and Connotative Interpretation
2017 International Association of Societies of Design Research (IASDR) Conference
This study introduces a new perspective on the design pedagogy in learning symbol design. Understanding denotative and connotative interpretation in visual literacy is essential in order to convey not only a clear message but also distinctive recognition as the nature of symbol quality. This pedagogical strategy applied to the expansion of visual concepts with progressive experiments on each stage; 1) analyzing perceptive characteristics, 2) simplifying visual construction, 3) developing a visual concept with connotative meaning, and 4) configuring visual balance and enhanced quality based on design principles.
Seo, S. D.
Design Pedagogy in Symbology: Denotative and Connotative Interpretation.
2017 International Association of Societies of Design Research (IASDR) Conference, 2017