Title

Design Pedagogy in Symbology: Denotative and Connotative Interpretation

Document Type

Conference Proceeding

Publication Date

11-1-2017

Publication Title

2017 International Association of Societies of Design Research (IASDR) Conference

Volume

2017

Abstract

This study introduces a new perspective on the design pedagogy in learning symbol design. Understanding denotative and connotative interpretation in visual literacy is essential in order to convey not only a clear message but also distinctive recognition as the nature of symbol quality. This pedagogical strategy applied to the expansion of visual concepts with progressive experiments on each stage; 1) analyzing perceptive characteristics, 2) simplifying visual construction, 3) developing a visual concept with connotative meaning, and 4) configuring visual balance and enhanced quality based on design principles.

Language

eng

UNLV article access

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