This paper contributes to a deeper understanding about the nature of Cold War-era rhetoric and how President Ronald Reagan was able to utilize it to bring about the end of the Soviet era. To analyze this particular topic, I compared various academic explorations into what rhetoric devices defined the Cold War era and how President Reagan was able to craft a unique way to appeal to the people of both West and East Germany. Additionally, I consulted historians in the field of presidential speech to identify any rhetorical constructs employed through the speech. My research points to a positive correlation between using performative rhetoric to display visual forms of policy establishment and strategically using both civil and spiritual ideals to appeal to a mass audience. The research also asserts that use of similitude and comparative standards can help presidents establish a sense of both International and domestic favorability. The implications of this study could be used to further analyze how the precedent established by Reagan has influenced current war rhetoric and how presidents have formulated their speeches in such a manner.
Performative rhetoric; utilitarian; Reagan; Cold War; Berlin Wall
Other Rhetoric and Composition | Rhetoric
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Ronald Reagan and War Rhetoric in the 20th Century.
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