Ark Encounter as Material Apocalyptic Rhetoric: Contemporary Creationist Strategies on Board Noah's Ark
Southern Communication Journal
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The Ark Encounter (AE) is a tourist site that opened July 2016 in Kentucky, which features a replica of Noah's ark. I argue that the AE is a material exemplar of the apocalyptic genre, because it makes fear of the second coming present and physical for visitors. Employing a material rhetorical analysis and participant observation, I analyze how the AE constructs an apocalyptic argument based on the topoi of authority, evil, and time. Through its material, visual, and linguistic elements, the AE promotes adherence to a specific Christian identity that includes belief in creationism.
Ark Encounter; Creationism; Genre; Material apocalyptic rhetoric; Religious rhetoric
Bloomfield, E. F.
Ark Encounter as Material Apocalyptic Rhetoric: Contemporary Creationist Strategies on Board Noah's Ark.
Southern Communication Journal, 82(5),