The Journal of the Kenneth Burke Society
Combining a dramatistic analysis with the Toulmin model productively contributes to a rhetorical understanding of the 2016 presidential election and locates Burke as an integral component of political communication criticism. Donald Trump and Hillary Clinton's rhetoric differed not only on policy arguments, but also on their rhetorical vision for America. Trump's campaign arguments privileged the agent and thus invoked identification with an idealist worldview, while Clinton's rhetoric privileged agency and thus invoked identification with a pragmatic one. Warrants and worldviews are interconnected parts of campaign rhetoric that contribute to both persuasion and identification.
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Bloomfield, E. F.,
Analyzing Warrants and Worldviews in the Rhetoric of Donald Trump and Hillary Clinton: Burke and Argumentation in the 2016 Presidential Election.
The Journal of the Kenneth Burke Society, 13(2),