Document Type

Article

Publication Date

7-1988

Publication Title

Journal of the American Medical Women’s Association

Publisher Location

Reston, VA

Volume

43

Issue

4

First page number:

123

Last page number:

124

Abstract

A variety of magazines are directed at American women. Some emphasize fashion, while others cover child rearing, homemaking, or gardening; still others stress career, coping with multiple women's roles, or feminism. Almost without exception, women's health concerns are periodically addressed by these magazines. Because women are the target audience, I have always assumed that these publications have women's best interests at heart. Is this a realistic assumption? I'm not sure. I also do not know what influence women's magazines have on women's health behavior, but I think it is substantial. If this is so, then shouldn't we hold these publications accountable not only for the accuracy of their health information, but also for the lack of information on serious women's health problems? I would like to hear the opinions of other women physicians on this subject. What should we be doing individually or collectively to ensure that women get responsible health information from these publications?

Keywords

Advertising – Cigarettes; Advertising and women; Market segmentation; Smoking

Disciplines

Marketing | Public Health Education and Promotion | Women's Health

Language

English

Comments

Best copy available

Permissions

Copyright American Medical Women’s Association used with permission

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