A Feedback Control Approach to Maintain Consumer Information Load in Online Shopping Environments

Document Type

Article

Publication Date

12-2011

Publication Title

Information and Management

Volume

48

Issue

8

First page number:

344

Last page number:

352

Abstract

The heterogeneity of e-commerce users requires online shopping environments to advance from a simple framework to one that is adaptive. This need results from the negative consequences of user frustration due to information load. We used a feedback control theory based approach to address the online consumer information overload issue in an adaptive manner. To demonstrate the efficacy of this feedback control approach, a design science method evaluated the feedback controller. The main effect was that the dynamic adaptivity did not have to rely on summarizing data for inference to the individual. The proposed feedback control design is therefore a robust and viable option for organizations to incorporate into their online shopping environments to accommodate user variation of information load for e-commerce adaptivity.

Keywords

Adaptive control systems; Consumers--Decision making; Control theory; Electronic commerce; Feedback control systems

Disciplines

Business | Controls and Control Theory | E-Commerce | Electrical and Computer Engineering

Language

English

Permissions

Use Find in Your Library, contact the author, or interlibrary loan to garner a copy of the item. Publisher policy does not allow archiving the final published version. If a post-print (author's peer-reviewed manuscript) is allowed and available, or publisher policy changes, the item will be deposited.

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