Measurement of Service Quality in the Sport Industry: Consideration of the Assessment, Selection and Adoption

Document Type



The issues of service marketing have become more critical for both managers and researchers in the field of sport management. Thus, the aims of this study were to: (1) verify unique aspects of service, service quality, and SERVQUAL model reflected in the sport management literature, (2) provide discussion of theoretical and practical aspects of the SERVQUAL model, when it is applied as a marketing tool, and (3) clarify directions for future research on service quality and service marketing.


Education | Educational Psychology


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