Title

Measurement of Service Quality in the Sport Industry: Consideration of the Assessment, Selection and Adoption

Document Type

Article

Publication Date

1-2009

Publication Title

International Journal of Sport Management

Publisher

American Press

Volume

10

Issue

4

First page number:

436

Last page number:

449

Abstract

The issues of service marketing have become more critical for both managers and researchers in the field of sport management. Thus, the aims of this study were to: (1) verify unique aspects of service, service quality, and SERVQUAL model reflected in the sport management literature, (2) provide discussion of theoretical and practical aspects of the SERVQUAL model, when it is applied as a marketing tool, and (3) clarify directions for future research on service quality and service marketing.

Disciplines

Education | Educational Psychology

Language

English

Permissions

Use Find in Your Library, contact the author, or interlibrary loan to garner a copy of the item. Publisher policy does not allow archiving the final published version. If a post-print (author's peer-reviewed manuscript) is allowed and available, or publisher policy changes, the item will be deposited.


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