Chap. 8: Sponsorship and Sales in the Sport Industry


Andy Gillentine, R. Brian Crow

Document Type


Publication Date


Publication Title

Foundations of Sport Management


Fitness Information Technology

Publisher Location

West Virginia




Updated and expanded, the second edition of Foundations of Sport Management offers a comprehensive introduction to the sport industry. This edition features insights from five new sport management experts, allowing the reader to learn from 24 of the leading scholars in sport management today. The editors of this widely used textbook strive to offer, in a reader-friendly format, the most up-to-date and cutting edge information available on the skills and knowledge needed for a career in sport management. New to the second edition: The most recent and trend-setting managerial strategies Expanded examination of new media in sport Examination of current economic and financial strategies in sport Expanded discussion of the benefits of a sport management internship Exploration of entrepreneurial opportunities in the sport industry This edition also features inquiry into the philanthropic possibilities and obligations of sport industry managers and the sport industry. Other topics include: Communication and media relations in sport Management and leadership in the sport industry Economic impact Sport finance Sport marketing Sport sponsorship and sales Sport facility and event management Sport industry and the law Sport governance Ethics in the sport industry Global sport industry Sport management internships Your future in the sport industry


Education | Educational Psychology




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