Title

Sponsorship and Sales in the Sport Industry

Editors

Andy Gillentine, R. Brian Crow

Document Type

Book Section

Publication Date

6-15-2009

Publication Title

Foundations of Sport Management

Publisher Location

West Virginia

Edition

2

First page number:

145

Last page number:

159

Abstract

The exciting and dynamic nature of today's sport industry has sparked career interest from an ever-growing number of students. To meet the demand for quality sport management education, Foundations of Sport Management is designed to offer undergraduate students a stimulating introductory view of the skills and information necessary for a career in the sport industry. Topics covered are designed to reflect the core competencies recommended by the Sport Management Program Review Council and to equip students with the skills needed for a career in the sport industry. Each chapter introduces the theoretical foundations and practical applications for critical elements of sport management. Educators will appreciate the text's format, which is designed to allow for a smooth week-to-week transition of classroom instruction. The authors, who have all been identified as the current leaders in their disciplines, have provided case studies, chapter summaries, questions, and industry examples to supplement each chapter and to assist the student in gaining a comprehensive picture of the sport industry.

Disciplines

Education | Educational Assessment, Evaluation, and Research | Educational Leadership | Educational Methods | Educational Psychology | Other Education

Language

English


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