Celebrity Athlete Endorsers: A Critical Review

Authors

Theodore Peetz, University of Nevada, Las Vegas
Nancy Lough, University of Nevada, Las VegasFollow

Editors

S. Chadwick, N. Chanavat & M. Desbordes (Eds.)

Document Type

Book Section

Publication Date

1-1-2015

Publication Title

Routledge Handbook of Sports Marketing

Publisher

Routledge

Publisher Location

Abingdon, Oxon

First page number:

125

Last page number:

140

Repository Citation

Peetz, T., Lough, N. (2015). Celebrity Athlete Endorsers: A Critical Review. In S. Chadwick, N. Chanavat & M. Desbordes (Eds.), Routledge Handbook of Sports Marketing 125-140. Abingdon, Oxon: Routledge.
http://www.worldcat.org/oclc/912378782