Title

Recruitment and Retention of Pregnant Women Into Clinical Research Trials: An Overview of Challenges, Facilitators, and Best Practices

Document Type

Article

Publication Date

12-15-2014

Publication Title

Clinical Infectious Diseases

Volume

59

First page number:

S400

Last page number:

S407

Abstract

Conclusions: While the social media campaign was successfully launched, the findings indicate the need for a more focused selection of communication channels, timing of media updates to maximize visibility, balancing message tone and delivery, and incorporating differentiated messaging for the target audiences. Collaboration with parents and community partners is also emphasized in order to expand the campaign’s reach and create more channels to disseminate relationship promotion and dating violence prevention messaging to the intended audience.

Keywords

Pregnant women; Clinical research trials; Recruitment; Retention; Vulnerable populations

Disciplines

Health Services Research | Immunology and Infectious Disease

Language

English

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