Recruitment and Retention of Pregnant Women Into Clinical Research Trials: An Overview of Challenges, Facilitators, and Best Practices
Clinical Infectious Diseases
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Conclusions: While the social media campaign was successfully launched, the findings indicate the need for a more focused selection of communication channels, timing of media updates to maximize visibility, balancing message tone and delivery, and incorporating differentiated messaging for the target audiences. Collaboration with parents and community partners is also emphasized in order to expand the campaign’s reach and create more channels to disseminate relationship promotion and dating violence prevention messaging to the intended audience.
Pregnant women; Clinical research trials; Recruitment; Retention; Vulnerable populations
Health Services Research | Immunology and Infectious Disease
Frew, P. M.,
Saint-Victor, D. S.,
Isaacs, M. B.,
Swamy, G. K.,
Sheffield, J. S.,
Edwards, K. M.,
Recruitment and Retention of Pregnant Women Into Clinical Research Trials: An Overview of Challenges, Facilitators, and Best Practices.
Clinical Infectious Diseases, 59