Marty Byrde, King Dice, and gaming’s enduring image problem

David G. Schwartz, University of Nevada, Las Vegas

Abstract

The casino gaming industry is in a funny place. For those of us inside the bubble, it’s a business brimming with regulations, compliance, and integrity. For those outside it, though, casinos are still, for lack of a better word, seedy. On one hand, we can point to the unprecedented spread of legal casino gaming in the United States as evidence of the industry’s robust legitimacy. On the other, as two examples from current popular culture demonstrate, there’s a lot of work left to be done.