Submission Title
Presentation Type
Event
Location
Caesars Palace, Las Vegas Florentine IV
Start Date
29-5-2013 4:00 PM
End Date
29-5-2013 5:30 PM
Disciplines
Gaming and Casino Operations Management | Mental and Social Health | Psychology | Public Affairs, Public Policy and Public Administration | Sociology | Statistics and Probability
Abstract
What is Segmentation?
A segmentation groups a market or population into meaningful subgroups
Segment members share characteristics and market influences that cause them to have similar product and/or service needs
Each segment is unique from the other segments
Included in
Gaming and Casino Operations Management Commons, Mental and Social Health Commons, Psychology Commons, Public Affairs, Public Policy and Public Administration Commons, Sociology Commons, Statistics and Probability Commons
Session 2-4-G: Gambling Segmentation Studies A General Approach to Segmentation for Various Gambling Agencies
Caesars Palace, Las Vegas Florentine IV
What is Segmentation?
A segmentation groups a market or population into meaningful subgroups
Segment members share characteristics and market influences that cause them to have similar product and/or service needs
Each segment is unique from the other segments
Comments
Moderator: Don Feeney
Session 2-4-G “Big Data” and Longitudinal Studies of Gambling Behaviors
File: 35 PowerPoint slides