Submission Title
Gambling and the Millennial Generation: A Segmentation Study
Session Title
Session 2-1-B: Millennials! The Panic and the Proper (Research-based) Perspective
Presentation Type
Event
Location
The Mirage Hotel & Casino, Las Vegas, Nevada
Start Date
8-6-2016 8:30 AM
End Date
8-6-2016 10:00 AM
Disciplines
Public Affairs, Public Policy and Public Administration | Sociology
Abstract
This presentation will discuss the results of a segmentation study done in Minnesota on the gambllng habits of the Millennial Generation. While much of the work done on this generation (or others)focuses on central tendencies, this study was designed to explore the diversity in the gambling behavior, motivations, and attitudes of Minnesotans between the ages of 18 and 35. The authors will demonstrate the wide range of gambling behavior and beliefs within this generation, and discuss the importance of understanding these differences for the gambling industry, public policy, responsible gambling, and problem gambling awareness, treatment, and prevention.
Keywords
Gambling, Millennial generation, market segmentation
Gambling and the Millennial Generation: A Segmentation Study
The Mirage Hotel & Casino, Las Vegas, Nevada
This presentation will discuss the results of a segmentation study done in Minnesota on the gambllng habits of the Millennial Generation. While much of the work done on this generation (or others)focuses on central tendencies, this study was designed to explore the diversity in the gambling behavior, motivations, and attitudes of Minnesotans between the ages of 18 and 35. The authors will demonstrate the wide range of gambling behavior and beliefs within this generation, and discuss the importance of understanding these differences for the gambling industry, public policy, responsible gambling, and problem gambling awareness, treatment, and prevention.
Comments
Attachment: PDF containing 26 slides
Title slide: 18-34 Year Old Segmentation Study