Do casinos promote the image of a tourism destination? The case of Ponta Delgada, Azores

Session Title

Session 1-2-D: International Case Studies – Tourism and Policy

Presenters

jose deusFollow

Presentation Type

Event

Location

Caesars Palace, Las Vegas, Nevada

Start Date

28-5-2019 11:00 AM

End Date

28-5-2019 12:25 PM

Disciplines

Advertising and Promotion Management

Abstract

Do casinos promote the image of a tourism destination? The case of Ponta Delgada, Azores

José Pereira de Deus

Gaming inspector, SRIJ, Portugal

jose.deus@sapo.pt ; jose.deus@turismodeportugal.pt

Abstract

This study evaluates the role of a casino in the promotion of the image and development of a tourist destination. The basis of analysis is the city of Ponta Delgada, the capital of the Azores islands, Portugal. The purpose is to determine what impact the casino may have as a tourist attraction in the destination area.

The methodology includes surveys of domestic and foreign tourists about the perception of the image of Ponta Delgada, as well as the role that the casino performs as an element of attraction. The data gathered includes 176 valid answers.

The study also analyzes the relation between the image of the destination and the likely future tourist behavior.

Implications

This study enables a better understanding of what the realistic expectations may be regarding the impact of a casino in the promotion and image of a touristic city.

Keywords

Keywords: tourism, casinos, games of chance, Portugal, tourism image, promotion.

Author Bios

José Pereira de Deus is an inspector at SRIJ, the Portuguese gaming regulator.

He holds a master in tourism from the University of Aveiro. He is a law graduate of the Faculty of Law of the University of Lisbon. He has various publications on the field of gaming.