Session Title
Session 3-2-D: Case Studies – Engagement
Presentation Type
Event
Location
Caesars Palace, Las Vegas, Nevada
Start Date
30-5-2019 11:00 AM
End Date
30-5-2019 12:25 PM
Disciplines
Econometrics | Gaming and Casino Operations Management
Abstract
The one constant for Las Vegas is change, always looking for the Next Big Thing™. In the 1990s, Las Vegas engaged in a grand experiment: roller coasters, amusement parks, family pools and shows. In the 2000s, Las Vegas reinvented itself back to its roots: condo not amusement parks, sensual not swashbuckling shows, topless European ultra-pools not kiddie pools. While the house always wins, did the casinos of the 1990s or 2000s beat the ultimate house, going beyond nominal revenue growth into the jackpot of real revenue growth?
Keywords
comparative advantage, gaming economics, family friendly casinos. adult friendly casinos, casino revenue growth
Funding Sources
N/A - There are no funding sources for this presentation
Competing Interests
N/A - There are not competing interests for this presentation
Reinventing the Wheel: Comparing Family Friendly Vegas and Adult Friendly Vegas Revenue Growth
Caesars Palace, Las Vegas, Nevada
The one constant for Las Vegas is change, always looking for the Next Big Thing™. In the 1990s, Las Vegas engaged in a grand experiment: roller coasters, amusement parks, family pools and shows. In the 2000s, Las Vegas reinvented itself back to its roots: condo not amusement parks, sensual not swashbuckling shows, topless European ultra-pools not kiddie pools. While the house always wins, did the casinos of the 1990s or 2000s beat the ultimate house, going beyond nominal revenue growth into the jackpot of real revenue growth?