Location

Greenspun College of Urban Affairs Lobby

Description

Trust in news media has been considered an important base for social order and cohesion in society and is a crucial variable for evaluating news media. Media credibility has been questioned by the audience for some time and the audience’s trust in the media has been slowly diminishing over the years. When a news broadcaster communicates a story on local television news, it is possible for his own opinions and beliefs to leak through nonverbal communication, specifically facial expressions. This presentation explores the four main local Las Vegas television news stations’ anchors and reporters to visually analyze whether facial characteristics reveal media bias while reporting the news.

Keywords

Body language; Facial expression; Local mass media; Mass media – Objectivity; Nonverbal communication; Television broadcasting of news; Television news anchors

Disciplines

Broadcast and Video Studies | Communication | Community-Based Research | Film and Media Studies | Journalism Studies | Mass Communication

Language

English

Comments

Committee Chair: Dr. Lawrence Mullen

Committee Members: Dr. Paul Traudt, Dr. Gregory Borchard, and Dr. David Dickens

File: Poster

Attached file: Abstract

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Apr 15th, 1:00 PM Apr 15th, 3:00 PM

Media Bias through Facial Expressions on Local Las Vegas Television News

Greenspun College of Urban Affairs Lobby

Trust in news media has been considered an important base for social order and cohesion in society and is a crucial variable for evaluating news media. Media credibility has been questioned by the audience for some time and the audience’s trust in the media has been slowly diminishing over the years. When a news broadcaster communicates a story on local television news, it is possible for his own opinions and beliefs to leak through nonverbal communication, specifically facial expressions. This presentation explores the four main local Las Vegas television news stations’ anchors and reporters to visually analyze whether facial characteristics reveal media bias while reporting the news.