Keywords
Currency rate; Exchange rate; Econometric modeling; International gaming demand; Las Vegas; Panel Data
Disciplines
Gaming and Casino Operations Management | Marketing | Tourism and Travel
Document Type
Original Research Article
Abstract
Las Vegas has developed into one of the world’s top tourist destinations, and the international market has become a vital stream of the city’s revenue. The objective of this study was to understand the foreign exchange rate as a determinant for international gaming demand in the Las Vegas gaming industry. This study applied the econometric modeling method of panel data analysis to secondary data originated from a Las Vegas Strip casino property. This study attempted to validate the foreign exchange effect through empirical investigation. Results of this study showed that foreign exchange rate has an impact on international gaming demand.
Permissions
This version of the manuscript includes adjusted figures with higher resolution.
Recommended Citation
Yoo, M., Singh, A. K., & Ghaharian, K. (2017). Foreign Exchange Rate Effect on International Gaming Demand: An examination from an Upscale Las Vegas Casino. UNLV Gaming Research & Review Journal, 21(1). Retrieved from https://digitalscholarship.unlv.edu/grrj/vol21/iss1/1
Included in
Gaming and Casino Operations Management Commons, Marketing Commons, Tourism and Travel Commons