Currency rate; Exchange rate; Econometric modeling; International gaming demand; Las Vegas; Panel Data
Gaming and Casino Operations Management | Marketing | Tourism and Travel
Original Research Article
Las Vegas has developed into one of the world’s top tourist destinations, and the international market has become a vital stream of the city’s revenue. The objective of this study was to understand the foreign exchange rate as a determinant for international gaming demand in the Las Vegas gaming industry. This study applied the econometric modeling method of panel data analysis to secondary data originated from a Las Vegas Strip casino property. This study attempted to validate the foreign exchange effect through empirical investigation. Results of this study showed that foreign exchange rate has an impact on international gaming demand.
This version of the manuscript includes adjusted figures with higher resolution.